The author has inserted wise thoughts and famous sayings of business men in the book at regular intervals to keep the reader motivated to prepare for the challenges that lie ahead. Future marketing strategies hold a key to recovery and Ms Swati Saksena Jha effectively mentions solutions in this regards as well, highlighting the need of giving more importance to customer service and designing sales processes in order to make it easy for the client to carry out transactions and fulfill their needs with ease. With her rich experience in the field of sales and marketing, the author generously inserts motivational quotes and imperatives to mobilize the readers towards reaching their goals.